Department of Marketing and International Business
Thomas Sharkey, Chair
The Marketing and International Business Department offers areas of specialization and courses in Marketing and International Business. Each of these areas of specialization offer an opportunity to learn and develop skills in areas that are important to firms. Our marketing program provides students with the opportunity to develop a knowledge in advertising, product management, digital marketing and marketing research. International business provides student with opportunity to learn about exporting, foreign direct investment and managing and marketing in different cultures.
Additionally, the department offers the Executive Master of Sales Leadership.
The Marketing Department and the College of Business and Innovation are accredited by the AACSB. The M.B.A. degree is granted to students who satisfactorily complete a minimum of 33 semester hours at the 6000-level in the College of Business and Innovation. The length of the program will vary depending upon the nature of the undergraduate degree and the major selected. The program consists of a common body of knowledge (18 hours), core (24 hours) and elective (9 - 12 hours) courses. Any or all common body of knowledge courses may be waived for equivalent coverage at the undergraduate or graduate level with a grade of C or better.
Marketing and International Business Department offers two areas of specialization Marketing and International Business. Additionally, the departments offers the Executive Masters of Sales Leadership.
Marketing is one of the primary business functions that adds value to organizations of all types. Important areas of marketing include environmental scanning, planning, using social media, consumer behavior, global marketing, segmentation, marketing research, product and pricing strategies and brand management.
The curriculum prepares you for jobs, such as, marketing and development specialist, adverting account executive, marketing manager, and social media manager.
International business is the study of how firms operate in the global market place. It covers both macro topics like trade and micro topics such as international accounting. It includes studying exporting and importing, foreign direct investment, international finance, and international marketing.
The curriculum prepares you for jobs like international business manager, import/export compliance specialist, international banker, and international logistics manager.
|BUAD 6300||Strategic Marketing And Analysis MBA core course||3|
|BUAD 6500||International Business MBA core course||3|
|IBUS 6100||Study Abroad Program Instructor approval||3|
|IBUS 6360||Management Of Multinational Firms||3|
|IBUS 6990||Independent Study Instructor approval||1-3|
|MKTG 5170||Marketing For Non-Profit Organizations||3|
|MKTG 5410||Marketing Systems (Common Body of Knowledge)||3|
|MKTG 6140||Customer Relationship Marketing||3|
|MKTG 6220||Integrated Marketing Communications||3|
|MKTG 6230||Digital Marketing Processes and Virtual Value Networks||3|
|MKTG 6240||Sales Force Leadership and Strategy||3|
|MKTG 6250||Global Sales and Strategic Customer Management||3|
|MKTG 6310||Managing Innovation and Product Commercialization||3|
|MKTG 6320||Strategic Brand Management||3|
|MKTG 6400||International Marketing||3|
|MKTG 6980||Special Topics||3|
|MKTG 6990||Independent Study Instructor approval||1-3|
|MKTG 8240||Sale Force Leadership and Strategy||3|
|MKTG 8250||Strategic Account Management||3|
|MKTG 8290||Business Marketing||3|
|MKTG 8310||Managing Innovation and Product Commercialization||3|
|MKTG 8320||Strategic Brand Management||3|
|MKTG 8400||International Marketing||3|
|MKTG 8790||Integrated Marketing/CRM Seminar||3|
|IBUS 8490||Global Management Systems||3|
|IBUS 8790||International Business Research Seminar||3|
|EMSL 6000||Sales Leadership||4|
|EMSL 6100||Sales Planning and Processes||4|
|EMSL 6200||Finance, Business Acumen and Data Analytics||4|
|EMSL 6300||Sales Force Automation and Technology||4|
|EMSL 6400||Sales Talent Acquisition, Development, and Management||4|
|EMSL 6500||Sales Force Motivation and Evaluation of Performance||4|
|EMSL 6701||Industry Analysis - A Sales Management Perspective||2|
|EMSL 6702||Corporate Sales Assessment and Strategy Development||2|
|EMSL 6703||Leading Major, National and Key Account Sales Forces||2|