MBA Marketing

Marketing

The Marketing major provides the student with the skills to make decisions about product design and quality, pricing, channels of distribution, advertising, and personal selling in ways that enhance consumer satisfaction and further the goals of the organization. The student learns to approach problems with a clear understanding of the relationship between marketing and other business functions. There are two areas of concentration: Marketing Management and Professional Sales. While is not possible for a specific concentration to be listed on the official transcript, students majoring in Marketing must complete one of two tracks.

Marketing Management

Must complete the MBA core course requirements in addition to the following:
MKTG 6140Customer Relationship Marketing (Fall, Summer) 13
MKTG 6220Integrated Marketing Communications (Fall, Summer) 23
Select one of the following:3
Study Abroad Program (Varies)
Sales Force Leadership and Strategy (Fall) 2
Global Sales and Strategic Customer Management (Spring) 2
Strategic Brand Management (Varies)
International Marketing (Spring) 2
Special Topics (Varies)
Total Hours9

Professional Sales

MKTG 6240Sales Force Leadership and Strategy (Fall) 23
MKTG 6250Global Sales and Strategic Customer Management (Spring) 23
Select one of the following:3
Study Abroad Program (Spring)
Customer Relationship Marketing (Fall. Summer) 1
Integrated Marketing Communications (Fall, Summer) 2
Special Topics (Varies)
Total Hours9