Public Relations Communication Certificate
| Code | Title | Hours |
|---|---|---|
| COMM 2720 | Introduction to Public Relations | 3 |
| COMM 3330 | Public Relations and Principles of Advertising | 3 |
| COMM 4630 | Public Relations Campaigns | 3 |
| Total Hours | 9 | |
- Foundational skills: Produce clear, concise, and compelling written and oral content for different audiences and purposes, from formal reports to digital media, with an emphasis on effectively conveying ideas and adapting messages to various settings.
- Theoretical skills: Identify, apply, and analyze major communication theories to better understand and predict human interaction and critically evaluate messages across various media to understand their meaning, influence, and ethical implications.
- Applied skills: Create and execute communication plans that achieve specific goals, applying ethical principles to communication practices in both personal and professional.
- Professional competencies: Demonstrate communication skills expected of a future professional to conceptualize, design, and create deliverables tailored to an intended career or area of specialty.
- Design, produce and present a complete strategic communication campaign for a client or organization; applying relevant theory, industry best practices, ethical and legal considerations, and data analytics.