Marketing Minor
Code | Title | Hours |
---|---|---|
Required | ||
MKTG 3850 | Buyer Behavior And Relationship Marketing | 3 |
or MKTG 3880 | Marketing Research And Data Analytics | |
Electives | ||
Select two of the following: | 6 | |
International Marketing | ||
Digital Marketing | ||
Marketing Communications | ||
Business Marketing | ||
Supply Chain Management | ||
Sports Marketing | ||
International Sourcing, Logistics And Transportation | ||
Special Topics | ||
Independent Study | ||
Purchasing And Business Relationship Management | ||
Professional Sales | ||
Salesforce Leadership | ||
Required Business Core BUAD course will serve as the fourth course to meet minor requirements. | 3 | |
Total Hours | 12 |
- PLO 1: Ethics and Social Responsibility -- Each student can analyze and resolve ethical issues in decision-making and recognize their impact on the larger community\\nPLO 2: Innovation and Creativity -- Each student can examine problems, opportunities, relationships, and situations from different and unique perspectives and develop creative solutions.\\nPLO 3: Critical Thinking and Analysis -- Each student can think critically to identify problems, research, analyze and make sound inferences from and use effective problem-solving and decision-making techniques.\\nPLO 4: Business Acumen -- Each Student can identify, interpret, evaluate, and suggest solutions within the legal, global, financial, marketing, and operational dimensions of business\\nPLO 5: Technology -- Each student can understand and utilize current and emerging technology to improve business competitiveness and personal productivity\\nPLO 6: Professionalism -- Each student can demonstrate effective oral and written communication, interpersonal collaboration, responsibility, accountability and professional behavior\\nPLO 7: Leadership -- Each student can practice reflective thinking to assess personal strengths and challenges and can formulate strategies for lifetime development of leadership competencies