Marketing Minor

MKTG 3850Buyer Behavior And Relationship Marketing3
or MKTG 3880 Marketing Research And Data Analytics
Select two of the following:6
International Marketing
Digital Marketing
Marketing Communications
Business Marketing
Supply Chain Management
Sports Marketing
International Sourcing, Logistics And Transportation
Special Topics
Independent Study
Purchasing And Business Relationship Management
Professional Sales
Salesforce Leadership
Required Business Core BUAD course will serve as the fourth course to meet minor requirements.3
Total Hours12
  • PLO 1: Ethics and Social Responsibility -- Each student can analyze and resolve ethical issues in decision-making and recognize their impact on the larger community\\nPLO 2: Innovation and Creativity -- Each student can examine problems, opportunities, relationships, and situations from different and unique perspectives and develop creative solutions.\\nPLO 3: Critical Thinking and Analysis -- Each student can think critically to identify problems, research, analyze and make sound inferences from and use effective problem-solving and decision-making techniques.\\nPLO 4: Business Acumen -- Each Student can identify, interpret, evaluate, and suggest solutions within the legal, global, financial, marketing, and operational dimensions of business\\nPLO 5: Technology -- Each student can understand and utilize current and emerging technology to improve business competitiveness and personal productivity\\nPLO 6: Professionalism -- Each student can demonstrate effective oral and written communication, interpersonal collaboration, responsibility, accountability and professional behavior\\nPLO 7: Leadership -- Each student can practice reflective thinking to assess personal strengths and challenges and can formulate strategies for lifetime development of leadership competencies