Marketing (MKTG)

MKTG 3130 Supply Chain Management

[3 credit hours]

Examination of the role of logistics and supply chain management in creating value and as sources of competitive advantage. Analysis of transportation, warehousing, inventory management and materials management.

Prerequisites: BUAD 2080 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3140 International Marketing

[3 credit hours]

Course focuses on developing an international marketing plan. Foreign country target market selection and development of a plan of action are explored in hands-on learning experience.

Prerequisites: BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3170 Marketing For Non-Profit Organizations

[3 credit hours]

An introduction to marketing for non-business students. Focus is on planning and executing marketing programs in not-for-profit organizations. No credit for CBA students.

Term Offered: Spring

MKTG 3260 Mobile Marketing

[3 credit hours]

A study on how firms can capitalize on the Internet as well as emerging digital and mobile marketing tools to conduct business internationally, assess e-commerce readiness in key regions, localize Web presence and contents and build business service infrastructures.

Prerequisites: BUAD 2080 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3280 Internet Marketing

[3 credit hours]

A study of Internet-based marketing management, including market opportunity and environmental assessment, Web presence and value propositions, and special issues concerning marketing mix design and implementation.

Prerequisites: BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3690 Principles Of Marketing Communications

[3 credit hours]

Focuses on communication tools in marketing: advertising, sales promotion, specialty advertising, packaging, publicity, direct marketing and personal selling. Attention to managerial decision making, legal and ethical aspects of promotion.

Prerequisites: BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3850 Buyer Behavior And Relationship Marketing

[3 credit hours]

Utilization of the behavioral sciences for the analysis of both consumer and business markets. Designing marketing programs to build strong seller-buyer relationships.

Prerequisites: BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3870 Advertising Strategy

[3 credit hours]

Project-oriented course providing hands-on experience in advertising campaign design. Emphasis on strategy and application involved in advertising.

Prerequisites: MKTG 3690 with a minimum grade of D-

Term Offered: Spring

MKTG 3880 Marketing Research And Data-Based Management

[3 credit hours]

This course addresses the fundamentals of marketing information system, marketing research and data-based marketing. Emphasis is on searching, developing and providing customer information for marketing decision making.

Prerequisites: BUAD 2070 with a minimum grade of D- and BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3910 Direct Marketing

[3 credit hours]

Techniques used and problems encountered in direct marketing. Analysis of the various marketing strategies, with an emphasis on promotions and media employed. Analysis of the social issues of direct marketing is included.

Prerequisites: BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3920 Sports Marketing

[3 credit hours]

This course examines the world of sports as a business and will focus on attracting the ultimate customer-sports fans in an increasingly competitive, fragmented and global service. The course will discuss the management of sports at the professional, collegiate and special event levels focusing on the role marketing plays in planning and decision-making in attracting fans and other major customer—sponsors.

Prerequisites: BUAD 3010 with a minimum grade of D-

MKTG 4130 Marketing Analysis And Decision Making

[3 credit hours]

This capstone course, which focuses on small and global firms, is designed to sharpen students' integrative decision-making abilities through case analysis and a simulation or project-based analysis experience.

Prerequisites: (MKTG 3880 with a minimum grade of D- and MKTG 3850 with a minimum grade of D-)

Term Offered: Spring, Summer, Fall

MKTG 4220 International Sourcing, Logistics And Transportation

[3 credit hours]

Physical supply, logistics and transportation functions are discussed within the context of a global marketplace, global business operations and international trade.

Prerequisites: BUAD 2080 with a minimum grade of D-

Term Offered: Spring, Fall

MKTG 4540 Business Marketing

[3 credit hours]

Analysis of business markets and development of programs to market industrial business-to-business products/services.

Prerequisites: BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 4940 Marketing Internship

[1-3 credit hours]

Receive practical business experience working in an organization.

Term Offered: Spring, Summer, Fall

MKTG 4980 Special Topics

[3 credit hours]

Analysis of current issues in Marketing, International Business, or Business Economics.

Prerequisites: BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 4990 Independent Study

[1-3 credit hours]

Independent study in marketing, international business, or business economics. Student must submit a proposal to be approved by a department faculty member prior to enrolling in the course.

Term Offered: Spring, Summer, Fall