Public Relations Communication Certificate
| Code | Title | Hours |
|---|---|---|
| COMM 3720 | Introduction to Public Relations | 3 |
| COMM 4630 | Public Relations Campaigns | 3 |
| COMM 4640 | Public Relations Case Studies | 3 |
| Total Hours | 9 | |
- Public relations professionals manage community relations between an organization and the public. In this certificate program, students will learn how to:
- PLO 1: Strategize about the public facing side of organizations
- PLO 2: Manage public relations campaigns
- PLO 3: Manage social media feeds for an organization
- PLO 4: Engage in strategic crisis communication
- PLO 5: Write press releases for an organization
- PLO 6: Illustrate successful use of the public relations process or develop strategic public strategic public relations campaigns
- PLO 7: Integrate the theory and practice of communication