Public Relations Communication Certificate
| Code | Title | Hours |
|---|---|---|
| COMM 3720 | Introduction to Public Relations | 3 |
| COMM 4630 | Public Relations Campaigns | 3 |
| COMM 4640 | Public Relations Case Studies | 3 |
| Total Hours | 9 | |
- PLO 1: Public relations professionals manage community relations between an organization and the public. In this certificate program, students will learn how to: -strategize about the public facing side of organizations
- PLO 2: -manage public relations campaigns
- PLO 3: -manage social media feeds for an organization
- PLO 4: -engage in strategic crisis communication
- PLO 5: -write press releases for an organization
- PLO 6l -write speeches for organizational events
- PLO 7: -plan special events (such as fundraisers) for organizations
- PLO 8: -client management