Public Relations Communication Certificate

COMM 3720Introduction to Public Relations3
COMM 4630Public Relations Campaigns 3
COMM 4640Public Relations Case Studies3
Total Hours9
  • PLO 1: Public relations professionals manage community relations between an organization and the public. In this certificate program, students will learn how to: -strategize about the public facing side of organizations
  • PLO 2: -manage public relations campaigns
  • PLO 3: -manage social media feeds for an organization
  • PLO 4: -engage in strategic crisis communication
  • PLO 5: -write press releases for an organization
  • PLO 6l -write speeches for organizational events
  • PLO 7: -plan special events (such as fundraisers) for organizations
  • PLO 8: -client management