Public Relations Communication Certificate
| Code | Title | Hours |
|---|---|---|
| COMM 2500 | Social Media I: Introduction to Social Media | 3 |
| COMM 3720 | Public Relations Theory | 3 |
| COMM 4270 | Special Event Planning | 3 |
| or COMM 3610 | Speech Writing | |
| COMM 4640 | Public Relations Case Studies | 3 |
| COMM 4630 | Public Relations Practices | 3 |
| Total Hours | 15 | |
Public relations professionals manage community relations between an organization and the public. In this certificate program, students will learn how to:
- strategize about the public facing side of organizations
- manage public relations campaigns
- manage social media feeds for an organization
- engage in strategic crisis communication
- write press releases for an organization
- write speeches for organizational events
- plan special events (such as fundraisers) for organizations
- client management
- strategize about the public facing side of organizations
- manage public relations campaigns
- manage social media feeds for an organization
- engage in strategic crisis communication
- write press releases for an organization
- write speeches for organizational events
- plan special events (such as fundraisers) for organizations
- client management