Department of Marketing

BU international Bus 23-24

Degrees Offered

The length of the program will vary depending upon the nature of the undergraduate degree and the major selected. The program consists of a common body of knowledge (18 hours), core (24 hours) and elective (9 - 12 hours) courses. Any or all common body of knowledge courses may be waived for equivalent coverage at the undergraduate or graduate level with a grade of C or better. Any course subs for the core cannot also be utilized to meet major (elective) requirements.

The Marketing and International Business Department offers two areas of specialization: Marketing and International Business. 

Marketing - available 100% online

Marketing is one of the primary business functions that adds value to organizations of all types. Important areas of marketing include environmental scanning, planning, using social media, consumer behavior, global marketing, segmentation, marketing research, product and pricing strategies and brand management.

The curriculum prepares you for jobs, such as, marketing and development specialist, adverting account executive, marketing manager, and social media manager.

BUAD 6300Strategic Marketing And Analysis (MBA Core Course)3
BUAD 6500International Business (MBA Core Course)3
IBUS 6100Study Abroad Program (Instructor approval)3
IBUS 6990Independent Study (Instructor approval)1-3
MKTG 5410Marketing Systems (Common Body of Knowledge)3
MKTG 6140Relationship Marketing3
MKTG 6220Strategic Customer Insight & Analysis3
MKTG 6230Digital Marketing3
MKTG 6240Sales Force Leadership and Strategy3
MKTG 6250Global Sales and Sales Management3
MKTG 6310Managing Innovation and Product Commercialization3
MKTG 6320Strategic Brand Management3
MKTG 6400International Marketing3
MKTG 6980Special Topics3
MKTG 6990Independent Study (Instructor approval)1-3
MKTG 8240Sale Force Leadership and Strategy3
MKTG 8250Strategic Account Management3
MKTG 8290Business Marketing3
MKTG 8310Managing Innovation and Product Commercialization3
MKTG 8320Strategic Brand Management3
MKTG 8400International Marketing3
MKTG 8790Integrated Marketing/CRM Seminar3
IBUS 8490Global Management Systems3
IBUS 8790International Business Research Seminar3