The length of the program will vary depending upon the nature of the undergraduate degree and the major selected. The program consists of a common body of knowledge (18 hours), core (24 hours) and elective (9 - 12 hours) courses. Any or all common body of knowledge courses may be waived for equivalent coverage at the undergraduate or graduate level with a grade of C or better. Any course subs for the core cannot also be utilized to meet major (elective) requirements.
The Marketing and International Business Department offers two areas of specialization: Marketing and International Business.
Marketing is one of the primary business functions that adds value to organizations of all types. Important areas of marketing include environmental scanning, planning, using social media, consumer behavior, global marketing, segmentation, marketing research, product and pricing strategies and brand management.
The curriculum prepares you for jobs, such as, marketing and development specialist, adverting account executive, marketing manager, and social media manager.
- Graduate Certificate in Marketing - available 100% online
|BUAD 6300||Strategic Marketing And Analysis (MBA Core Course)||3|
|BUAD 6500||International Business (MBA Core Course)||3|
|IBUS 6100||Study Abroad Program (Instructor approval)||3|
|IBUS 6990||Independent Study (Instructor approval)||1-3|
|MKTG 5410||Marketing Systems (Common Body of Knowledge)||3|
|MKTG 6140||Relationship Marketing||3|
|MKTG 6220||Strategic Customer Insight & Analysis||3|
|MKTG 6230||Digital Marketing||3|
|MKTG 6240||Sales Force Leadership and Strategy||3|
|MKTG 6250||Global Sales and Sales Management||3|
|MKTG 6310||Managing Innovation and Product Commercialization||3|
|MKTG 6320||Strategic Brand Management||3|
|MKTG 6400||International Marketing||3|
|MKTG 6980||Special Topics||3|
|MKTG 6990||Independent Study (Instructor approval)||1-3|
|MKTG 8240||Sale Force Leadership and Strategy||3|
|MKTG 8250||Strategic Account Management||3|
|MKTG 8290||Business Marketing||3|
|MKTG 8310||Managing Innovation and Product Commercialization||3|
|MKTG 8320||Strategic Brand Management||3|
|MKTG 8400||International Marketing||3|
|MKTG 8790||Integrated Marketing/CRM Seminar||3|
|IBUS 8490||Global Management Systems||3|
|IBUS 8790||International Business Research Seminar||3|