The Marketing major provides the student with the skills to make decisions about product design and quality, pricing, channels of distribution, advertising, and personal selling in ways that enhance consumer satisfaction and further the goals of the organization. The student learns to approach problems with a clear understanding of the relationship between marketing and other business functions. There are three areas of concentration: Sales and Sales Management, International Marketing, and Marketing Management. While it is not possible for a specific concentration to be listed on the official transcript, students are encouraged to consider the coursework they select based on their career interests.

Marketing

The Marketing major provides the student with the key knowledge and skills to make decisions about an organization's marketing strategy, including digital marketing, customer relationships, and sales, in a domestic or international setting to further the goals of the organization. The student learns to approach problems with a clear understanding of the relationship between marketing and other business functions. Depending on how students package the courses, it allows a student to concentrate in marketing management, professional sales, or international marketing. Though it is not possible for a specific concentration to be listed on the official transcript, students majoring in Marketing are encouraged to consider the coursework they select based on their career interests.

Marketing Major

Course List

Code	Title	Hours
MBA Core Requirements
BUAD 6100	Accounting For Decision Making	3
BUAD 6200	Corporate Finance	3
BUAD 6300	Strategic Marketing And Analysis	3
BUAD 6400	Results-Based Management	3
BUAD 6500	International Business	3
BUAD 6600	Supply Chain Management	3
BUAD 6800	Information Technology And E-Business	3
BUAD 6900	Strategic Management Capstone	3
In addition to required core classes, select three of the following courses (9 credit hours):		9
IBUS 6100	Study Abroad Program ( )
MKTG 6140	Relationship Marketing
MKTG 6220	Strategic Customer Insight & Analysis
MKTG 6230	Digital Marketing
MKTG 6250	Global Sales and Sales Management ( )
MKTG 6400	International Marketing ( )
MKTG 6980	Special Topics ( )
Total Hours		33

• Upon completing this program, students will have fulfilled their core MBA course requirements in addition to specializing in the field of Marketing through the study of three of the following topics: 1. Study Abroad; 2. Relationship Marketing; 3. Strategic Customer Insight Analysis; 4. Digital Marketing; 5. Global Sales and Sales Management; 6. International Marketing; 7. Special Topics in Marketing.