B.A. in Communication

 Communication Studies, Digital Communication Concentration, BA 

REQUIRED COURSES for MAJOR: 18 CREDITS Students must achieve a minimum grade of C- in each of these core courses.
COMM 1010Comm Principles And Practices3
or COMM 2000 Media Communication And Society
COMM 2130Media Writing 13
COMM 2500Social Media I: Introduction to Social Media3
COMM 2600Public Presentations3
COMM 2840Interpersonal Communication3
COMM 2870Communication Theory3
REQUIRED COURSES FOR DIGITAL COMMUNICATION CONCENTRATION: 15 credits
COMM 2150Digital Design for Media Communication3
COMM 3500Social Media II: Social Media Communication Strategies3
COMM 3340Visual Communication3
COMM 4090Media Communication Ethics (WAC)3
COMM 3800Social Media III: Social Media Campaigns3
or COMM 4340 Advanced Visual Communication
ELECTIVES COURSES FOR DIGITAL COMM CONCENTRATION: 9-17 credits (at least 6 credit hours at the 3000/4000 level)
COMM 2000Media Communication And Society3
COMM 2120Reporting3
COMM 2160Single Camera Production3
COMM 2210Audio Production I3
COMM 2220Television Studio Production3
COMM 2300Photojournalism3
COMM 2810Nonverbal Communication3
COMM 2820Group Communication3
COMM 2830Organizational Communication3
COMM 2890Crisis & Conflict in Organizations3
COMM 2990Independent Study1-4
COMM 3120Media Writing II3
COMM 3150Feature Writing3
COMM 3180Media Communication Law (WAC)3
COMM 3210Audio Production 23
COMM 3260Live Sports Production3
COMM 3270Multimedia Newswriting (WAC)3
COMM 3330Consumer Culture & the Media3
COMM 33503
COMM 3380Media Producing and Performance3
COMM 3610Speech Writing3
COMM 3720Introduction to Public Relations3
COMM 3750Cultural Diversity in Communication3
COMM 3760Health Communication3
COMM 3820Persuasion Theory (WAC)3
COMM 3830Basic Principles Of Debate And Forensics3
COMM 3850Research Methods in Everyday Life3
COMM 3880Professional Business Communication3
COMM 4040Storytelling in Public and Private Spaces3
COMM 4100Multimedia Journalism (WAC)4
COMM 4110High School Publications3
COMM 4220Advanced Television Production4
COMM 4250Media Communication History (WAC)3
COMM 4260Communication in Non-Profit Organizations3
COMM 4270Special Event Planning3
COMM 4330Integrated Media3
COMM 4340Advanced Visual Communication3
COMM 43503
COMM 4630Public Relations Campaigns 3
COMM 4640Public Relations Case Studies (WAC)3
COMM 4820Family Communication (WAC)3
COMM 4830Gender, Culture & Communication (WAC)3
COMM 4900Communication Seminar3-4
COMM 4910Communication Studies Capstone3
COMM 4940Communication Internship1-6
COMM 4990Independent Study1-4

 Communication Studies, Interpersonal Communication Concentration, BA

REQUIRED COURSES for MAJOR: 18 CREDITS Students must achieve a minimum grade of C- in each of these core courses.
COMM 1010Comm Principles And Practices3
or COMM 2000 Media Communication And Society
COMM 2130Media Writing 13
COMM 2500Social Media I: Introduction to Social Media3
COMM 2600Public Presentations3
COMM 2840Interpersonal Communication3
COMM 2870Communication Theory3
REQUIRED COURSES FOR INTERPERSONAL COMMUNICATION CONCENTRATION: 15 credits
COMM 2820Group Communication3
COMM 3750Cultural Diversity in Communication3
COMM 3820Persuasion Theory (WAC)3
COMM 4830Gender, Culture & Communication (WAC)3
COMM 3880Professional Business Communication3
or COMM 4910 Communication Studies Capstone
ELECTIVES COURSES FOR INTERPERSONAL COMMUNICATION CONCENTRATION: 9-17 credits (at least 6 credit hours at the 3000/4000 level)
COMM 2000Media Communication And Society3
COMM 2120Reporting3
COMM 2150Digital Design for Media Communication3
COMM 2160Single Camera Production3
COMM 2210Audio Production I3
COMM 2220Television Studio Production3
COMM 2300Photojournalism3
COMM 2810Nonverbal Communication3
COMM 2830Organizational Communication3
COMM 2890Crisis & Conflict in Organizations3
COMM 2990Independent Study1-4
COMM 3120Media Writing II3
COMM 3150Feature Writing3
COMM 3180Media Communication Law (WAC)3
COMM 3210Audio Production 23
COMM 3260Live Sports Production3
COMM 3270Multimedia Newswriting (WAC)3
COMM 3330Consumer Culture & the Media3
COMM 3340Visual Communication3
COMM 3380Media Producing and Performance3
COMM 33503
COMM 3500Social Media II: Social Media Communication Strategies3
COMM 3610Speech Writing3
COMM 3720Introduction to Public Relations3
COMM 3760Health Communication3
COMM 3800Social Media III: Social Media Campaigns3
COMM 3830Basic Principles Of Debate And Forensics3
COMM 3850Research Methods in Everyday Life3
COMM 3880Professional Business Communication3
COMM 4040Storytelling in Public and Private Spaces3
COMM 4090Media Communication Ethics (WAC)3
COMM 4100Multimedia Journalism (WAC)4
COMM 4110High School Publications3
COMM 4220Advanced Television Production4
COMM 4250Media Communication History (WAC)3
COMM 4260Communication in Non-Profit Organizations3
COMM 4270Special Event Planning3
COMM 4330Integrated Media3
COMM 4340Advanced Visual Communication3
COMM 43503
COMM 4630Public Relations Campaigns 3
COMM 4640Public Relations Case Studies (WAC)3
COMM 4820Family Communication (WAC)3
COMM 4900Communication Seminar3-4
COMM 4910Communication Studies Capstone3
COMM 4940Communication Internship1-6
COMM 4990Independent Study1-4

 Communication, Media Communication Concentration, BA

REQUIRED COURSES for MAJOR: 18 CREDITS Students must achieve a minimum grade of C- in each of these core courses.
COMM 1010Comm Principles And Practices3
or COMM 2000 Media Communication And Society
COMM 2130Media Writing 13
COMM 2500Social Media I: Introduction to Social Media3
COMM 2600Public Presentations3
COMM 2840Interpersonal Communication3
COMM 2870Communication Theory3
REQUIRED COURSES FOR MEDIA COMMUNICATION CONCENTRATION: 15-16 credits
COMM 2160Single Camera Production3
COMM 2210Audio Production I3
COMM 3180Media Communication Law (WAC)3
or COMM 4090 Media Communication Ethics
COMM 3380Media Producing and Performance3
Choose one of the following:3-4
COMM 4100
Multimedia Journalism (WAC)
COMM 4220
Advanced Television Production
COMM 4330
Integrated Media
ELECTIVES COURSES FOR MEDIA COMM CONCENTRATION: 9-17 credits (at least 6 credit hours at the 3000/4000 level)
COMM 2000Media Communication And Society3
COMM 2120Reporting3
COMM 2150Digital Design for Media Communication3
COMM 2220Television Studio Production3
COMM 2300Photojournalism3
COMM 2810Nonverbal Communication3
COMM 2820Group Communication3
COMM 2830Organizational Communication3
COMM 2890Crisis & Conflict in Organizations3
COMM 2990Independent Study1-4
COMM 3120Media Writing II3
COMM 3150Feature Writing3
COMM 3210Audio Production 23
COMM 3260Live Sports Production3
COMM 3270Multimedia Newswriting (WAC)3
COMM 3330Consumer Culture & the Media3
COMM 3340Visual Communication3
COMM 33503
COMM 3500Social Media II: Social Media Communication Strategies3
COMM 3610Speech Writing3
COMM 3710Podcasting3
COMM 3720Introduction to Public Relations3
COMM 3750Cultural Diversity in Communication3
COMM 3760Health Communication3
COMM 3800Social Media III: Social Media Campaigns3
COMM 3820Persuasion Theory (WAC)3
COMM 3830Basic Principles Of Debate And Forensics3
COMM 3850Research Methods in Everyday Life3
COMM 3880Professional Business Communication3
COMM 4040Storytelling in Public and Private Spaces3
COMM 4090Media Communication Ethics3
COMM 4110High School Publications3
COMM 4250Media Communication History (WAC)3
COMM 4260Communication in Non-Profit Organizations3
COMM 4270Special Event Planning3
COMM 4340Advanced Visual Communication3
COMM 43503
COMM 4630Public Relations Campaigns 3
COMM 4640Public Relations Case Studies (WAC)3
COMM 4820Family Communication (WAC)3
COMM 4830Gender, Culture & Communication (WAC)3
COMM 4900Communication Seminar3-4
COMM 4910Communication Studies Capstone3
COMM 4940Communication Internship1-6
COMM 4990Independent Study1-4

 Communication Studies, Organizational and Strategic Communication Concentration, BA

REQUIRED COURSES for MAJOR: 18 CREDITS Students must achieve a minimum grade of C- in each of these core courses.
COMM 1010Comm Principles And Practices3
or COMM 2000 Media Communication And Society
COMM 2130Media Writing 13
COMM 2500Social Media I: Introduction to Social Media3
COMM 2600Public Presentations3
COMM 2840Interpersonal Communication3
COMM 2870Communication Theory3
REQUIRED COURSES FOR ORGANIZATIONAL AND STRATEGIC COMMUNICATION CONCENTRATION: 15 credits
COMM 2830Organizational Communication3
COMM 3720Introduction to Public Relations3
COMM 3750Cultural Diversity in Communication3
COMM 4640Public Relations Case Studies (WAC)3
COMM 3880Professional Business Communication3
or COMM 4630 Public Relations Campaigns
ELECTIVES COURSES FOR ORGANIZATIONAL AND STRATEGIC COMMUNICATION CONCENTRATION: 9-17 credits (at least 6 credit hours at the 3000/4000 level)
COMM 2000Media Communication And Society3
COMM 2120Reporting3
COMM 2150Digital Design for Media Communication3
COMM 2160Single Camera Production3
COMM 2210Audio Production I3
COMM 2220Television Studio Production3
COMM 2300Photojournalism3
COMM 2810Nonverbal Communication3
COMM 2820Group Communication3
COMM 2890Crisis & Conflict in Organizations3
COMM 2990Independent Study1-4
COMM 3120Media Writing II3
COMM 3150Feature Writing3
COMM 3180Media Communication Law (WAC)3
COMM 3210Audio Production 23
COMM 3260Live Sports Production3
COMM 3270Multimedia Newswriting (WAC)3
COMM 3330Consumer Culture & the Media3
COMM 3340Visual Communication3
COMM 33503
COMM 3380Media Producing and Performance3
COMM 3500Social Media II: Social Media Communication Strategies3
COMM 3610Speech Writing3
COMM 3760Health Communication3
COMM 3800Social Media III: Social Media Campaigns3
COMM 3820Persuasion Theory (WAC)3
COMM 3830Basic Principles Of Debate And Forensics3
COMM 3850Research Methods in Everyday Life3
COMM 4040Storytelling in Public and Private Spaces3
COMM 4090Media Communication Ethics (WAC)3
COMM 4100Multimedia Journalism (WAC)4
COMM 4110High School Publications3
COMM 4220Advanced Television Production4
COMM 4250Media Communication History (WAC)3
COMM 4260Communication in Non-Profit Organizations3
COMM 4270Special Event Planning3
COMM 4330Integrated Media3
COMM 4340Advanced Visual Communication3
COMM 43503
COMM 4630Public Relations Campaigns 3
COMM 4820Family Communication (WAC)3
COMM 4830Gender, Culture & Communication (WAC)3
COMM 4900Communication Seminar3-4
COMM 4910Communication Studies Capstone3
COMM 4940Communication Internship1-6
COMM 4990Independent Study1-4
 
 

 Communication Studies, Digital Communication Concentration, BA 

Plan of Study Grid
First TermHours
AR 1000 First Year Orientation 1
ENGL 1110 College Composition I 3
MATH 1180 Reasoning With Mathematics 3
COMM 1010
or COMM 2000
 Comm Principles And Practices
or Media Communication And Society
 3
Elementary Foreign Language I 4
 Hours14
Second Term
ENGL 1130 College Composition II: Academic Disciplines And Discourse 3
COMM 2600 Public Presentations 3
COMM 2840 Interpersonal Communication 3
Natural Sciences Core 3
Elementary Foreign Language II 4
 Hours16
Third Term
COMM 2130 Media Writing 1 3
COMM 2500 Social Media I: Introduction to Social Media 3
Intermediate Foreign Language I or approved culture course 3
Social Sciences Core 3
Natural Sciences Core 3
Natural Sciences Core (Lab) 1
 Hours16
Fourth Term
COMM 2870 Communication Theory 3
Intermediate Foreign Language II or approved culture course 3
Social Sciences Core 3
ENGL 2710-ENGL 2800 Arts/Humanities Core (English Lit) 3
Arts/Humanities Core (History) 3
 Hours15
Fifth Term
COMM 2150 Digital Design for Media Communication 3
COMM 3500 Social Media II: Social Media Communication Strategies 3
Diversity of US 3
COMM Major Elective 3
Related or Minor Course 3
 Hours15
Sixth Term
COMM 3340 Visual Communication 3
Required Arts Elective 3
Elective (WAC) 3
COMM Major Elective 3
Related or Minor Course 3
 Hours15
Seventh Term
COMM 4090 Media Communication Ethics (WAC) 3
Non-US Diversity 3
Elective Humanities 3
COMM Major Elective 4
Related or Minor Course 3
 Hours16
Eighth Term
COMM 3880
or COMM 4340
 Professional Business Communication
or Advanced Visual Communication
 3
COMM Major Elective 3
COMM Major Elective 4
Related or Minor Course 3
 Hours13
 Total Hours120


 Communication Studies, Interpersonal Communication Concentration, BA

Plan of Study Grid
First TermHours
AR 1000 First Year Orientation 1
ENGL 1110 College Composition I 3
MATH 1180 Reasoning With Mathematics 3
COMM 1010
or COMM 2000
 Comm Principles And Practices
or Media Communication And Society
 3
Elementary Foreign Language I 4
 Hours14
Second Term
ENGL 1130 College Composition II: Academic Disciplines And Discourse 3
COMM 2600 Public Presentations 3
COMM 2840 Interpersonal Communication 3
Natural Sciences Core 3
Elementary Foreign Language II 4
 Hours16
Third Term
COMM 2130 Media Writing 1 3
COMM 2500 Social Media I: Introduction to Social Media 3
Intermediate Foreign Language I or approved culture course 3
Social Sciences Core 3
Natural Sciences Core 3
Natural Sciences Core (Lab) 1
 Hours16
Fourth Term
COMM 2870 Communication Theory 3
Intermediate Foreign Language II or approved culture course 3
Social Sciences Core 3
ENGL 2710-ENGL 2800 Arts/Humanities Core (English Lit) 3
Arts/Humanities Core (History) 3
 Hours15
Fifth Term
COMM 2820 Group Communication 3
COMM 3750 Cultural Diversity in Communication 3
Diversity of US 3
COMM Major Elective 3
Related or Minor Course 3
 Hours15
Sixth Term
COMM 3820 Persuasion Theory (WAC) 3
COMM Major Elective 3
Required Arts Elective 3
Elective (WAC) 3
Related or Minor Course 3
 Hours15
Seventh Term
COMM 4830 Gender, Culture & Communication (WAC) 3
Non-US Diversity 3
Elective Humanities 3
COMM Major Elective 4
Related or Minor Course 3
 Hours16
Eighth Term
COMM 3880
or COMM 4910
 Professional Business Communication
or Communication Studies Capstone
 3
COMM Major Elective 3
COMM Major Elective 4
Related or Minor Course 3
 Hours13
 Total Hours120

 Communication, Media Communication Concentration, BA

Plan of Study Grid
First TermHours
AR 1000 First Year Orientation 1
ENGL 1110 College Composition I 3
MATH 1180 Reasoning With Mathematics 3
COMM 1010
or COMM 2000
 Comm Principles And Practices
or Media Communication And Society
 3
Elementary Foreign Language I 4
 Hours14
Second Term
ENGL 1130 College Composition II: Academic Disciplines And Discourse 3
COMM 2600 Public Presentations 3
COMM 2840 Interpersonal Communication 3
Natural Sciences Core 3
Elementary Foreign Language II 4
 Hours16
Third Term
COMM 2130 Media Writing 1 3
COMM 2500 Social Media I: Introduction to Social Media 3
Intermediate Foreign Language I or approved culture course 3
Social Sciences Core 3
Natural Sciences Core 3
Natural Sciences Core (Lab) 1
 Hours16
Fourth Term
COMM 2870 Communication Theory 3
Intermediate Foreign Language II or approved culture course 3
Social Sciences Core 3
ENGL 2710-ENGL 2800 Arts/Humanities Core (English Lit) 3
Arts/Humanities Core (History) 3
 Hours15
Fifth Term
COMM 2210 Audio Production I 3
COMM 2160 Single Camera Production 3
Diversity of US 3
COMM Major Elective 3
Related or Minor Course 3
 Hours15
Sixth Term
COMM 3380 Media Producing and Performance 3
Required Arts Elective 3
Elective (WAC) 3
COMM Major Elective 3
Related or Minor Course 3
 Hours15
Seventh Term
COMM 3180
or COMM 4090
 Media Communication Law (WAC)
or Media Communication Ethics
 3
Non-US Diversity 3
Elective Humanities 3
COMM Major Elective 4
Related or Minor Course 3
 Hours16
Eighth Term
Choose one of the following: 3-4
COMM 4100
 Multimedia Journalism  
COMM 4220
 Advanced Television Production  
COMM 4330
 Integrated Media  
COMM Major Elective 3
COMM Major Elective 4
Related or Minor Course 3
 Hours13-14
 Total Hours120-121

 Communication Studies - Organizational And Strategic Communication Concentration, BA

Plan of Study Grid
First TermHours
AR 1000 First Year Orientation 1
ENGL 1110 College Composition I 3
MATH 1180 Reasoning With Mathematics 3
COMM 1010
or COMM 2000
 Comm Principles And Practices
or Media Communication And Society
 3
Elementary Foreign Language I 4
 Hours14
Second Term
ENGL 1130 College Composition II: Academic Disciplines And Discourse 3
COMM 2600 Public Presentations 3
COMM 2840 Interpersonal Communication 3
Natural Sciences Core 3
Elementary Foreign Language II 4
 Hours16
Third Term
COMM 2130 Media Writing 1 3
COMM 2500 Social Media I: Introduction to Social Media 3
Intermediate Foreign Language I or approved culture course 3
Social Sciences Core 3
Natural Sciences Core 3
Natural Sciences Core (Lab) 1
 Hours16
Fourth Term
COMM 2870 Communication Theory 3
Intermediate Foreign Language II or approved culture course 3
Social Sciences Core 3
Arts/Humanities Core (History) 3
ENGL 2710-ENGL 2800 Arts/Humanities Core (English Lit) 3
 Hours15
Fifth Term
COMM 2830 Organizational Communication 3
COMM 3720 Introduction to Public Relations 3
Diversity of US 3
COMM Major Elective 3
Related or Minor Course 3
 Hours15
Sixth Term
COMM 3750 Cultural Diversity in Communication 3
Required Arts Elective 3
Elective (WAC) 3
COMM Major Elective 3
Related or Minor Course 3
 Hours15
Seventh Term
COMM 4640 Public Relations Case Studies (WAC) 3
Non-US Diversity 3
Elective Humanities 3
COMM Major Elective 4
Related or Minor Course 3
 Hours16
Eighth Term
COMM 3880
or COMM 4630
 Professional Business Communication
or Public Relations Campaigns
3
COMM Major Elective 3
COMM Major Elective 4
Related or Minor Course 3
 Hours13
 Total Hours120

Communication, Digital Communication Concentration, BA 

  • Articulate the history and evolution of digital communication.
  • Create successful visual narratives in a variety of digital contexts with a broad understanding of information architecture.
  • Discriminately select appropriate digital platforms, tools, and content to reach and professionally communicate information to (a) defined audience(s).
  • Evaluate, critique, and refine digital content.
  • Effectively and ethically use various digital tools and platforms to accomplish personal and professional goals.
  • Apply gained knowledge and skills to enhance digital citizenship.
  • Understand and be adequately prepared for a career in the rapidly evolving digital industry.


Communication, Interpersonal Communication Concentration, BA

  • Define, explain, and apply basic terminology, principles, and theories to a variety of communication situations in interpersonal relationships.
  • Analyze, adjust, and improve communication behaviors to achieve interpersonal communication goals.
  • Evaluate characteristics of specific audiences and effectively use a variety of communication channels to successfully communicate in personal and professional settings.
  • Evaluate and apply how concepts like culture, gender, ethnicity, and other societal categories impact interpersonal communication in various settings.
  • Create a portfolio that can be used for application to graduate school or in a career search in areas such as sales; training; consulting; fundraising; advocacy; research; management; negotiation; and direction and coordination of community outreach programs, corporate communication, customer service, nonprofit organizations, and more.


Communication, Organizational And Strategic Communication Concentration, BA

  • Create original and persuasive public relations campaigns.
  • Devise solutions to contemporary challenges in public relations campaigns.
  • Demonstrate comprehension of public relations theory.
  • Assess and critique current public relation trends.
  • Construct and deliver persuasive oral presentations based on audience analysis.

Communication, Media Communication Concentration, BA

  • Produce professional content for the media designed to either inform, entertain or persuade.
  • Perform in an audio and video setting in a professional manner.
  • Demonstrate proficiency in news writing techniques for different media platforms and be able to critically evaluate media content across platforms.
  • Demonstrate proficiency in the use of media technology and professional software.
  • Demonstrate measurable improvement in over all knowledge in the field of media communication.
  • Assemble and publish a professional online portfolio.