B.A. in Media Communication
Bachelor of Arts Degree in Media Communication
The Bachelor of Arts program provides a foundation for students to excel in mass media and communications-related fields such as journalism, video production, and program broadcast/telecast/webcast. Special emphasis is provided in all aspects of sporting event video production and design. A balance of skills training and critical thinking subjects prepare students for careers in writing, production, news, sports, and the use of social media platforms. Students are encouraged to be active in experiential and service learning projects through either the department’s award-winning student news program, UT-10, the department’s student-sponsored organization, Zeta Phi Eta, or UT student media such as the Independent Collegian and WXUT-FM, 88.3.
The curriculum in Media Communication requires a minimum of 36 hours of coursework in the major with a maximum of 50 hours, which must include the following:
| Code | Title | Hours |
|---|---|---|
| Required 1 | ||
| COMM 2000 | Mass Communication And Society | 3 |
| COMM 2130 | Media Writing 1 | 3 |
| COMM 2160 | Single Camera Production | 3 |
| COMM 2180 | Media Producing and Performance | 3 |
| COMM 4100 | Multimedia Journalism | 4 |
| or COMM 4220 | Advanced Television Production | |
| Electives | ||
| Select 20-33 hours from the following (at least 16 credits must be taken at the 3/4000 level): | 20-33 | |
| Audio Production I | ||
| Television Studio Production | ||
| Reporting | ||
| Introduction to Digital Design | ||
| Photojournalism | ||
| Social Media I: Introduction to Social Media | ||
| Independent Study | ||
| Media Writing II | ||
| Feature Writing | ||
| Mass Communication Law | ||
| Audio Production 2 | ||
| Live Sports Production | ||
| Multimedia Newswriting | ||
| Content Management | ||
| Graphic Communication 1 | ||
| Social Media II: Social Media Communication Strategies | ||
| Professional Business Communication | ||
| Mass Communication Ethics | ||
| Multimedia Journalism | ||
| Advanced Television Production | ||
| Mass Communication History | ||
| Integrated Media | ||
| Communication Internship | ||
| Communication Seminar | ||
| Independent Study | ||
| Total Hours | 36-49 | |
- 1
All required courses must be passed with a C- or better.
Below is a sample plan of study. Consult your degree audit for your program requirements.
| First Term | Hours | |
|---|---|---|
| AR 1000 | First Year Orientation | 1 |
| ENGL 1110 | College Composition I | 3 |
| MATH 1180 | Reasoning With Mathematics | 3 |
| COMM 2130 | Media Writing 1 | 3 |
| COMM 2000 | Mass Communication And Society | 3 |
| Arts/Humanities Core (History) | 3 | |
| Hours | 16 | |
| Second Term | ||
| ENGL 1130 | College Composition II: Academic Disciplines And Discourse | 3 |
| COMM 2160 | Single Camera Production | 3 |
| COMM 2000-level Major Elective | 3 | |
| Social Sciences Core | 3 | |
| Arts/Humanities Core | 3 | |
| Hours | 15 | |
| Third Term | ||
| COMM 2180 | Media Producing and Performance | 3 |
| COMM 2000-level Major Elective | 3 | |
| Elementary Foreign Language I | 4 | |
| Social Sciences Core | 3 | |
| Natural Sciences Core | 3 | |
| Natural Sciences Core (Lab) | 1 | |
| Hours | 17 | |
| Fourth Term | ||
| COMM 4100 | Multimedia Journalism (WAC) | 4 |
| COMM Major Elective | 3 | |
| Elementary Foreign Language II | 4 | |
| Natural Sciences Core | 3 | |
| Diversity of US | 3 | |
| Hours | 17 | |
| Fifth Term | ||
| COMM 3000/4000 Major Elective | 3 | |
| Intermediate Foreign Language I or approved culture course | 3 | |
| Related or minor course | 3 | |
| Related or minor course | 3 | |
| Non-US Diversity | 3 | |
| Hours | 15 | |
| Sixth Term | ||
| COMM 3000/4000 Major Elective | 3 | |
| COMM 3000/4000 Major Elective | 3 | |
| Intermediate Foreign Language II or approved culture course | 3 | |
| Related or minor course | 3 | |
| ENGL 2710-ENGL 2800 Arts/Humanities (English Lit) | 3 | |
| Hours | 15 | |
| Seventh Term | ||
| COMM 3000/4000 Major elective | 3 | |
| COMM 4100 or COMM 4220 | Multimedia Journalism or Advanced Television Production | 4 |
| Related or minor course | 3 | |
| Related or minor course | 3 | |
| Hours | 13 | |
| Eighth Term | ||
| COMM 3000/4000 Major Elective | 3 | |
| Related or minor course | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Hours | 12 | |
| Total Hours | 120 | |
Each student will produce professional content for the media designed to either inform, entertain or persuade.
Each student will be able to perform in an audio and video setting in a professional manner.
Each student will demonstrate proficiency in news writing techniques for different media platforms and be able to critically evaluate media content across platforms.
Each student will demonstrate proficiency in the use of media technology and professional software.
Each student will show measurable improvement in over all knowledge in the field of media communication.