Marketing Minor
| Code | Title | Hours |
|---|---|---|
| Required | ||
| Select one of the following: | 3 | |
| Buyer Behavior And Relationship Marketing | ||
or MKTG 3690 | Marketing Communications | |
| Electives | ||
| Select two additional of the following: | 6 | |
| Buyer Behavior And Relationship Marketing | ||
| Digital Marketing | ||
| Marketing Communications | ||
| Marketing Research And Data Analytics | ||
| International Marketing | ||
| Business Marketing | ||
| Supply Chain Management | ||
| Sports Marketing | ||
| International Sourcing, Logistics And Transportation | ||
| Special Topics | ||
| Purchasing And Business Relationship Management | ||
| Professional Sales | ||
| Salesforce Leadership | ||
| Sales Technologies and Strategies | ||
| Required Business Core BUAD course will serve as the fourth course to meet minor requirements | 3 | |
| Principles Of Marketing | ||
| Total Hours | 12 | |
- PLO 1: Ethics and Social Responsibility -- Each student can analyze and resolve ethical issues in decision-making and recognize their impact on the larger community.
- PLO 2: Innovation and Creativity -- Each student can examine problems, opportunities, relationships, and situations from different and unique perspectives and develop creative solutions.
- PLO 3: Critical Thinking and Analysis -- Each student can think critically to identify problems, research, analyze and make sound inferences from and use effective problem-solving and decision-making techniques.
- PLO 4: Business Acumen -- Each Student can identify, interpret, evaluate, and suggest solutions within the legal, global, financial, marketing, and operational dimensions of business.
- PLO 5: Technology -- Each student can understand and utilize current and emerging technology to improve business competitiveness and personal productivity.
- PLO 6: Professionalism -- Each student can demonstrate effective oral and written communication, interpersonal collaboration, responsibility, accountability and professional behavior.
- PLO 7: Leadership -- Each student can practice reflective thinking to assess personal strengths and challenges and can formulate strategies for lifetime development of leadership competencies.