MARS 1010 Marketing Principles
[3 credit hours]
A theoretical and practical understanding of marketing issues from both a micro and macro perspective: environmental forces, ethical and social responsibility, consumer buying behavior, target market analysis, market segmentation, branding and packaging, promotion, advertising, personal selling and pricing decisions.
Term Offered: Spring, Summer, Fall
MARS 2990 Independent Study
[1-3 credit hours]
Students will study a marketing/retail-related subject mutually agreed upon between the student and instructor. The format may include lecture, computer lab and/or practical experience.
Term Offered: Fall