MKTG 3130 Supply Chain Management

[3 credit hours]

This course presents an integrated approach to value chain management and analyzes key challenges, practices and trends concerning primary business functions and processes. The course also examines the strategic ramifications for the supply chain in an emerging digital economy.

Prerequisites: BUAD 2080 with a minimum grade of D- or BMGT 2110 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3140 International Marketing

[3 credit hours]

Course focuses on developing an international marketing plan. Foreign country target market selection and development of a plan of action are explored in hands-on learning experience.

Prerequisites: BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3280 Digital Marketing

[3 credit hours]

A study of digital marketing management, including market opportunity and environmental assessment, Web presence and value propositions, and special issues concerning marketing mix design and implementation. Students will gain a basic understanding of digital marketing concepts— including an introduction to digital marketing metrics and online advertising— in order to develop a strategic digital marketing plan.

Prerequisites: BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3380 Digital Content Development

[3 credit hours]

An exploration of inbound, branded content strategies across digital marketing channels. Students will explore written and visual content development to enhance the overall customer experience. This is an applied course where students will be introduced to frameworks and best practices on content creation and planning in order to optimize effective content for a brand’s target market.

Prerequisites: MKTG 3280 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3480 Digital Marketing Tools and Analytics

[3 credit hours]

This is a hands-on course examining the strategic use of the Internet and other digital technologies in order to improve an organization’s marketing efforts. Students will explore online marketing strategies, navigate social media marketing, and utilize marketing analytic tools, resulting in an industry-recognized, digital marketing certification.

Prerequisites: MKTG 3280 with a minimum grade of D-

Term Offered: Spring, Fall

MKTG 3690 Marketing Communications

[3 credit hours]

This course focuses on communication tools in marketing, including advertising, sales promotion, direct marketing, publicity, and more. Students will analyze the objectives of these communication tools, evaluate the effectiveness of each, and develop an integrated marketing communications strategy. Course includes a focus on managerial decision making, as well as legal and ethical aspects of promotion.

Prerequisites: BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3850 Buyer Behavior And Relationship Marketing

[3 credit hours]

Utilization of the behavioral sciences for the analysis of both consumer and business markets. Designing marketing programs to build strong seller-buyer relationships.

Prerequisites: BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3880 Marketing Research And Data Analytics

[3 credit hours]

This course addresses the fundamentals of marketing information systems, marketing research, and data analytics utilized in understanding the marketing function. Emphasis is on searching, developing, and providing information for marketing decision-making using both traditional marketing research tools, data mining, and inbound marketing analytics.

Prerequisites: BUAD 2070 with a minimum grade of D- and BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 3920 Sports Marketing

[3 credit hours]

This course examines the world of sports as a business and will focus on attracting the ultimate customer-sports fans in an increasingly competitive, fragmented and global service. The course will discuss the management of sports at the professional, collegiate and special event levels focusing on the role marketing plays in planning and decision-making in attracting fans and other major customer—sponsors.

Prerequisites: BUAD 3010 with a minimum grade of D-

MKTG 4130 Marketing Analysis And Decision Making

[3 credit hours]

This capstone course integrates marketing functional and strategic knowledge learned throughout the major in order to sharpen students' integrative marketing decision-making abilities. The course utilizes case analysis, simulation, and/or project-based analysis.

Prerequisites: (MKTG 3880 with a minimum grade of D- and MKTG 3850 with a minimum grade of D-)

Term Offered: Spring, Summer, Fall

MKTG 4220 International Sourcing, Logistics And Transportation

[3 credit hours]

This course provides extensive insight of foreign trade practices and decision-making criteria attendant to international sourcing, logistics and transportation management.

Prerequisites: BUAD 2080 with a minimum grade of D- or BMGT 2110 with a minimum grade of D-

Term Offered: Spring, Fall

MKTG 4540 Business Marketing

[3 credit hours]

Analysis of business markets and development of programs to market industrial business-to-business products/services.

Prerequisites: BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 4940 Marketing Internship

[1-3 credit hours]

Receive practical business experience working in an organization.

Term Offered: Spring, Summer, Fall

MKTG 4980 Special Topics

[3 credit hours]

Analysis of current issues in Marketing, International Business, or Sales.

Prerequisites: BUAD 3010 with a minimum grade of D-

Term Offered: Spring, Summer, Fall

MKTG 4990 Independent Study

[1-3 credit hours]

Independent study in marketing, international business, or business economics. Student must submit a proposal to be approved by a department faculty member prior to enrolling in the course.

Term Offered: Spring, Summer, Fall